The Event Promotion System

Online Event Marketing System
I want to offer you a Complementary Video that you can access immediately and PDF notes outlining the Secrets top event promoters use to pack their events.

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You can get more info about the system by visiting the Event Promotion System page.

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Copyright © 2008 Eugene Loj
All rights reserved.
Rochester, New York

The Event Promotion System

Attention Event Organizers and Event Promoters:

How to Sell Out Your Next Event and
Stop Worrying about People Showing Up


Are you tired of worrying about people showing up to your event? Through years of trial and error I’ve discovered the best way to promote almost any event.  The result is a combination of proven online and offline marketing strategies for promoting your event. Please allow me to introduce the Event Promotion System (EPS).

Who the Event Promotion System is for . . .
This is going to take a little work on your part. I’m working from the assumption that you are a proactive event organizer and that you are constantly trying to find ways to improve your event. If you already have a good event, you’ll discover tested promotion strategies to go from good to great. Are you ready to bring your event promotion to the next level?

Great client success stories . . .

One client paid for their entire event before a single person walked in the gate. In addition, they reduced their traditional advertising budget by almost 50%.




Here is what we accomplished using some of the techniques in the Event Promotion System: We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.

One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.

John Urlaub
Owner, The Rohrbach Brewing Company, Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, FCBrewFest.com


We sold over $100,000 worth of tickets online in less than 14 days. We also sold over $50,000 worth of tickets online before the air show started.




The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $100,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.

Dave Cooper
Air Show Coordinator
Rochester International Air Show
RochesterAirShow.com


Modeled on Successful Event Promotions

One of the companies on which the Event Promotion System is modeled on uses just small print ads to promote their events. They don’t do any radio, television, or internet advertising. Yet most of their events are sold out at least 30 days in advance. 

By showing you how to generate interest months in advance, you’ll be able to get cash in hand before your event starts.  What would it feel like to know your event is sold out before a single attendee arrives?

Who Can Benefit from the Event Promotion System?
The techniques you're about to discover can be used to promote almost any event:

  • Not for Profit Fund Raising Events
  • Business Trade Shows
  • Seminars and Workshops
  • Fashion Shows
  • School Events
  • Air Shows
  • Festivals
  • Conferences
  • Arts and Crafts Shows
  • Sporting Events
  • Concerts
  • High School Events

Even events that don't charge admission can take advantage of this powerful promotion system.

Easy To Understand & Easy to Integrate Promotion Strategies
You DON'T need to be a computer geek or expert marketer to understand the straightforward concepts.  The strategies and ideas are presented in an easy to understand, non-techno geek style. It comes down to a straightforward promotion system. If you already have someone managing your web site they can use the proven strategies to save you even more time and money.

Top Ten Mistakes Event Organizers Make
Below is an excerpt from my report "Top 10 Mistakes Event Organizers Make." The cost of making simple promotional mistakes with your event can be significant. You can sign up below and get the other 9 mistakes that doom events.

#1 Spending Too Much Time Planning the Perfect Event
and Not Enough Time Promoting Your Event
One of the biggest frustrations for any event organizer is planning a great event that fails to meet their goals. Organizers spend hundreds of hours planning and creating a great event, yet they can’t get people to show up. Ironically this includes free events!

An event that is well planned and executed with proper marketing will almost always outperform an event that is perfectly planned and has poor marketing.


Use EPS Before and After Your Event

The strategies presented in the Event Promotion System can be used both before and after your event. Do you have an event that takes place on a regular basis? You can use the core concepts in the Event Promotion System to not only pack your event, but also create an event that people will be lining up for in the future. Not following up with patrons robs you of valuable information that you can use to raise the bar on your next event. Learn a simple method for following up with your patrons and improve future events.

We’re Constantly Bombarded by Advertising
In today’s world it’s extremely difficult not to be overwhelmed by advertising. One of the secrets of great advertising and marketing is to directly engage your target market.

You're About to Learn the Two Biggest Secrets of Event Promotion that Most Event Organizers Don't Know:

How to Market Directly to Your Best Event Prospects
Learn the single most powerful event promotion technique you can use to get great customers year to year while spending LESS on Print, Radio, or Television advertising. If you're spending thousands or even hundreds of dollars to promote your event, I can show you how to get better results and with technology that only costs $40 USD a month.


Discover what Advertising is bringing You the Highest ROI for Your Event
Discover how to leverage Traditional advertising with the Internet. The technology can be found for free and its pretty simple to install. It takes about 15 minutes to set up and doesn't require a Computer Science degree. Quickly discover what advertising is selling the most tickets to your event. Stop spending money on advertising that doesn't bring people to your event.


By signing up below, you’re going to get instant access to the following:


FREE - Video Training Outlining the Event Promotion System

The 35 Minute Training video is based on a presentation for air show event organizers.  I’ve taken the original presentation and modified it so that almost any event organizer can use the information for their event. The link to immediately access the online presentation is emailed to you after verifying your email address.
Value $97.00

FREE - PDF Notes from the Video Presentation
Because people might not have the time to go through the video training, I’ve condensed my notes into one comprehensive PDF document.  The document contains links to articles expanding on several of the strategies presented.
Value $29.00

Top 10 Mistakes Event Promoters and Marketers Make
Over the last 15 years I’ve seen some great events cease to exist because they kept making the same mistakes.  Are you making a simple mistake that could doom your event?

FREE - 15 Minute Telephone Consultation
Your opportunity for a complementary - no strings attached - telephone consultation will come a few days after signing up. I want to give you the opportunity to review the information first.
Value $62.50

Great Event Promotion Tips via Email
If I find some information that I think might be helpful to you and your event, I'll drop you an email.

I want to share with you proven information that you can start to immediately implement all for FREE. The concepts are taken directly from my soon to be released "Event Promotion System" book. The complete event promotion system and all the strategies are thoroughly explained in the book.

This is Me Being Honest . . .
If you sign up for a sneak peak, I'm going to send you additional great information and I'll eventually try to make you a great offer to purchase the Event Promotion System book.

Why am I telling you this?
Because most people have abused email marketing and tried sales pitching their prospects to death. I won't send you junk mail or pester you with sales pitches every day. My goal is to get you the best event promotion information and help you sell out your next event.

Complimentary Information Sign Up

                                         
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After receiving the opt in you'll get an email with links for the Webinar (Online Seminar) and PDF notes. By submitting the information above you are giving Eugene Loj express written permission to send you additional information. You have full control to stop getting emails whenever you want with the click of your mouse. For additional details please feel free to read my Privacy Policy.
 
 
"No Thanks, but I'd still like some additional information."
You can still access a number of event promotion and marketing articles for FREE. There are a number of ideas which you can implement immediately to improve the marketing and promotion of your next big event. If you make use of some of the ideas, feel free to drop me an email. Your feedback is appreciated.